Text to Win
Mobile Enterprise Magazine article features Employment Cafe
Ros Griffiths runs The Employment Cafe, a recruitment firm in Brixton that prides itself on being different. Jobseekers can sip on coffee and listen to jazz while using its facilities to find work. Yet its relaxed atmosphere is also backed up by cutting edge mobile technology.
When Ros and her team hear of a vacancy, they need to get in touch with their clients straight away, wherever they are. Yet she hasn't got the time or money to call everyone on their mobiles. Instead, she sends out text messages. 'All our customers have mobiles,' she says. 'And SMS is the best way to reach them. It beats the post or fax, and gets to them in real time. Its cost-effective for us, but it's also personal, fun and friendly.' Not so long ago, such mobile service would have been far beyond such a small firm. Text marketing was a complex and expensive business that had to be handled by specialist agencies. Great for big brands and TV firms, but not good for SMEs. However, in recent months a crop of new services and technology’s have emerged, with benefits for even the smallest of companies.
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